
70%
Mobile searchers use click-to-call
Google/Ipsos found that 70% of mobile searchers have used click-to-call, and 61% say calling matters most in the purchase phase.
View sourceThe call is the new lead
Buyers click to call because they want an answer now. Squawker answers, qualifies, records, routes, and attributes that demand so commercial teams know who is ready to buy and what happens next.
Market shift
Forms still matter, but mobile buyers increasingly expect instant conversation. The problem is not just answering. It is turning that live conversation into structured work.

70%
Google/Ipsos found that 70% of mobile searchers have used click-to-call, and 61% say calling matters most in the purchase phase.
View source
97%
Pew reports smartphone ownership is near-universal among U.S. adults aged 18-29, shaping how buyers expect to contact businesses.
View sourceFast
Harvard Business Review highlighted how quickly online leads lose value when teams are slow to respond.
View source83%
Salesforce reports that most customers expect immediate interaction when they contact a company.
View sourceWhat the platform does
Each capability is designed to keep the caller journey moving without making the landing page explain every product detail.
Polly handles calls and managed messages so demand is acknowledged while it is live.
Transcripts, summaries, outcomes, and intent signals make the conversation reviewable.
Prospects, leads, tasks, notes, and timelines are generated from useful interactions.
Handoffs, owner assignment, CRM or DMS updates, and operator takeover keep work moving.
Attribution connects source, channel, campaign context, and generated records.
Knowledge, behavior rules, roles, and account controls keep rollout disciplined.
Platform depth
The overview stays simple. Each child page explains the product surface, controls, and workflow in more detail.
How Polly answers live calls and qualifies demand.
Explore moduleHow recordings, transcripts, summaries, and outcomes stay attached.
Explore moduleHow records, tasks, owners, handoffs, and timelines are created.
Explore moduleHow SMS, WhatsApp, chat, and voice context stay in one thread.
Explore moduleHow source and campaign context follow the conversation.
Explore moduleHow Polly is governed by approved knowledge and behavior rules.
Explore moduleHow product knowledge and network rollout controls support complex dealer groups.
Explore moduleHow account isolation, roles, monitoring, and partner controls support scale.
Explore moduleWhat your team sees
A call should not disappear into a phone log. Squawker keeps qualified demand, customer context, AI summary, and follow-up visible in the working platform.
Next step
Bring the calls, channels, CRM workflow, and follow-up rules you care about. We will map the simplest path from first answer to finished next action.