New Polly prospect
A new caller asks about a model, booking, or service need. Polly captures intent and creates the prospect.
$1.50 because Squawker created a real prospect.
Simple generated-record pricing
Pay for real prospects and leads, not phone noise.
Squawker charges $1.50 when a managed intake path creates a new commercial record. Wrong numbers, spam, tests, duplicates, passive records, and unqualified message threads are excluded.
Public unit price
$1.50
per generated prospect or lead
Noise excludedBudget capsCustom terms
Simple equation
Prospects and leads x $1.50 = monthly spend
Estimate spend
Start with your expected volume.
Move the calculator, then use the rules below to understand what counts and what is excluded.
Pricing calculator
Move the slider, see the spend.
Estimated monthly spend
$150
Equation
100 x $1.50 = $150
Estimate uses public pricing. Exclusions and custom account terms can change final billing.
What counts
The rule is simple: pay when useful work is created.
Charged
A managed intake path creates a new prospect or lead your team can act on.
New Polly prospect
Polly captures buying intent and creates a new prospect.
Engaged message thread
SMS, WhatsApp, or chat becomes billable only after engagement confirms a real prospect or lead.
Configured intake path
A Squawker-managed channel creates a record the team can act on.
Not charged
Noise, duplicates, and records created outside Squawker are excluded from the public unit price.
Wrong numbers, spam, and tests
Noise is excluded before it becomes billable.
Duplicates and repeat records
Existing people update the current record rather than create a new charge.
Manual, imported, or passive records
Records Squawker did not generate are outside the public unit price.
Unqualified message threads
Casual messages are not billed unless they become a real prospect or lead.
Billing scenarios
Three examples make the model easier to explain.
The same rule applies across voice, messaging, and configured intake paths.
Engaged message thread
A managed SMS, WhatsApp, or chat thread confirms buying intent and becomes a prospect or lead.
$1.50 for the record, not for every message.
Duplicate or wrong number
The interaction is a duplicate, test, spam message, wrong number, or repeat attached to an existing record.
Excluded because no new prospect or lead was created.
Budget controls
Keep spend visible before demand increases.
Cost Management gives teams a controlled way to review spend, caps, exclusions, and account terms.
Spend visibility
Track current and forecasted spend as prospects and leads are created.
Budget caps
Set account caps and fallback routing before demand increases.
Exclusion rules
Exclude wrong numbers, spam, tests, duplicates, and other noise.
Custom terms
Enterprise, partner, and white-label agreements can use custom rates.
Pricing FAQ
Questions buyers ask before rollout.
What is the public price?
Public pricing is $1.50 per generated prospect or lead.
What counts as a generated prospect or lead?
A new prospect or lead created by a managed Squawker intake path after useful buying intent is confirmed. For SMS, WhatsApp, and chat, the thread must be engaged and confirmed before it is charged.
Are we charged for every WhatsApp or SMS message?
No. Individual messages are not the billing unit. A thread is charged only when it creates a new prospect or lead, including after a human takeover confirms intent.
What records are excluded?
Manual entries, imports, repeat records, duplicates, test calls, spam, wrong numbers, passive forms, unqualified message threads, and already-billed prospect-to-lead conversions are excluded.
Can budgets or caps be applied?
Yes. Cost Management can show current spend, forecasted spend, account caps, fallback routing, and custom terms before spend increases.
Can enterprise agreements use a different rate?
Yes. Enterprise, partner, and white-label agreements may use custom rates inside Cost Management, while the public website keeps the simple $1.50 benchmark.
How do custom account terms work?
Custom terms are handled at the account level and can reflect enterprise commitments, partner agreements, white-label packaging, or negotiated commercial structures.
Next step
Want to map this against your real volume?
Bring expected call and message volume, rollout scope, and any partner or enterprise terms you need to model. We will map the cleanest path from intake to spend control.