Cost Management
Pay $1.50 only when Squawker creates a real prospect or lead
Public pricing is $1.50 per generated prospect or lead. Enterprise, partner, and white-label agreements may use custom account rates shown inside Cost Management.
Cost Management
The pricing model is simple enough to repeat in one sentence.
Squawker charges $1.50 when the platform creates a real prospect or lead. Cost Management tracks the event, budget, cap, and account terms so finance and operators can see why spend changed.
Public unit price
$1.50
Per generated prospect or lead.
What counts
A billable event is a new commercial record created by a managed Squawker intake path, such as a Polly conversation that produces a qualified prospect or direct lead.
What is excluded
- Manual entries and imported records
- Repeat callers already attached to a record
- Duplicates, tests, spam, and wrong numbers
- Passive web forms that Squawker did not generate
- Already-billed prospect-to-lead conversions
How budget controls work
Account budgets can show current spend, forecasted spend, hard caps, fallback routing, and custom enterprise or partner terms without changing the public price on the website.
Public materials must mask account-specific Cost Management rates unless those values match the public pricing page.
Why buyers care
The work behind the claim.
- Pricing math
- Exclusions table
- Budget and cap explanation
- Enterprise terms
What counts as a generated opportunity
A generated opportunity is a real prospect or lead created by Squawker through Polly or another managed intake path.
- Original prospect created by Polly
- Direct lead generated from a managed conversation
- One charge per generated record
What you are not charged for
Cost Management excludes records that should not count as newly generated opportunities.
- Manual imports
- Repeat records
- Duplicates
- Wrong numbers
- Spam
- Test calls
- Passive records
How Cost Management tracks spend
The product tracks unit price, billable events, budget, forecast, hard cap, fallback route, and account-specific rate rules.
Internal rate discipline
The internal default remains an implementation detail. Public screenshots, videos, or demos cannot show internal rates unless values are masked or aligned.
Closed-loop narrative
The four-frame story stays consistent.
Polly qualifies the conversation
Calls, messages, and chats become structured buying intent instead of loose notes.
CRM record and task created
Squawker creates the prospect or lead, assigns ownership, and records the next action.
Follow-up and attribution connect
Source, status, and follow-up show which demand path deserves attention.
Knowledge improves the next conversation
Governed rules, account context, and approvals make Polly sharper without guesswork.
Product views
See the workflow surfaces.
These views show how Squawker organizes conversations, records, tasks, and follow-up across the platform.
Frequently asked questions
What is the public price?
Public pricing is $1.50 per generated prospect or lead.
What counts as a generated prospect or lead?
A generated prospect or lead is a new commercial record created by a managed Squawker intake path after the platform captures useful buying intent.
What records are excluded?
Manual entries, imports, repeat records, duplicates, tests, spam, wrong numbers, passive forms, and already-billed prospect-to-lead conversions are excluded.
Can budgets or caps be applied?
Yes. Cost Management can show current spend, forecasted spend, account caps, and fallback routing for teams that need budget control.
Can enterprise agreements use a different rate?
Yes. Enterprise, partner, and white-label agreements may use custom account rates inside Cost Management.
Can public materials show account-specific rates?
No public screenshot, video, or demo should show account-specific Cost Management rates unless the values are masked or match the public price.
Next paths