Squawker
Dealership back office team handling calls while customers speak with staff in the showroom.

Dealer-model businesses

Turn dealer calls and messages into owned follow-up.

Polly answers across voice, SMS, WhatsApp, and chat, separates sales from service and parts intent, and creates the record, owner, and next action in Squawker or your existing CRM/DMS.

Squawker answers every call. Every lead qualified.

Demand problem

Dealer demand rarely arrives in one clean channel.

A buyer may call about stock. A customer may need service. A returning lead may just want the next step. Squawker turns those moments into clear records instead of a voicemail backlog or disconnected inbox.

SalesServicePartsFinanceBookingsAfter-hoursExisting customers

47%

calls unanswered

85%

won't call back

78%

buy from the first business to respond

$75B+

lost annually to missed calls in the US

What Polly handles

One front door for different dealer jobs.

The point is not to force every conversation into a lead script. Polly identifies the job, captures the useful context, and moves the work to the right place.

New sales inquiry

Polly answers the first call, captures model or product interest, asks useful qualifying questions, and creates the record when there is real intent.

Intent capturedBudget or finance cueNext action ready

Service or booking request

Service, appointment, repair, and booking questions get routed differently from sales so the caller does not need to guess the right department.

Need identifiedUrgency notedHandoff prepared

Existing prospect or customer

Known callers do not need to start again. Polly gathers the reason for the call and briefs the team before the handoff.

Caller contextReason for callWarm handoff

Inbound SMS or WhatsApp

Managed message threads can carry the same buying intent as calls. Squawker turns useful threads into records, tasks, or staff follow-up.

Thread contextIntent qualifiedFollow-up owned

Workflow

From first answer to accountable follow-up.

Squawker keeps the operational path simple: answer, understand, create, assign, and attribute the work so the team knows what happened and what to do next.

  1. 01

    Answer

    Polly answers calls or managed message demand before the moment disappears.

  2. 02

    Understand

    Squawker separates sales, service, parts, finance, booking, and known-caller context.

  3. 03

    Create

    Useful conversations become prospects, leads, tasks, summaries, and source context.

  4. 04

    Assign

    The team sees the owner, next action, and handoff context instead of rebuilding the story.

  5. 05

    Attribute

    Channel and campaign context stay attached so useful demand can be measured.

CRM/DMS fit

Choose where the workflow should live.

Some dealer groups want Squawker as the operating workspace. Others want qualified context sent into the CRM or Dealer Management System they already trust.

Operate inside Squawker

Squawker CRM mode

Run prospects, leads, messages, tasks, handoffs, ownership, and follow-up in one conversation-to-CRM workspace.

  • Best when the team wants the CRM workflow included
  • One timeline for calls and messages
  • Owned tasks and follow-up paths
Explore CRM workflows

Feed existing systems

Lead generator mode

Use Polly as the front-end qualification layer, then route qualified lead context into the CRM or DMS after setup.

  • Best when the group already has a CRM or DMS
  • API, webhook, or export path after setup
  • Useful context before staff follow-up
Explore platform

Product evidence

Useful context, not another vague contact.

The record should explain why someone got in touch, what happened, who owns the next action, and where the demand came from.

Watch dealer-style demo
Lead detail keeps qualification, summary, next action, and conversation history together.
Managed message threads can become prospects, leads, or staff handoffs when the conversation shows intent.

Economics

Pay for generated records, not raw activity.

Public pricing is built around generated prospects and leads. That keeps the conversation focused on useful records rather than every call, message, test, duplicate, or wrong number.

$1.50

per generated prospect or lead

Excluded from the unit price

Wrong numbersSpamTestsDuplicatesAlready-known recordsLow-intent noise

FAQ

Questions dealer buyers ask first.

Can Polly handle both sales and service calls?

Yes. Polly can recognize purchase intent, service urgency, finance questions, appointment requests, and returning-customer context, then route each path differently.

Can Squawker work with our existing CRM or DMS?

Yes. Squawker can run the workflow inside its CRM mode, or generate qualified lead context for the CRM or Dealer Management System the group already uses after setup.

Does Squawker charge for every call or message?

No. Public pricing applies to generated prospects or leads. Wrong numbers, spam, tests, duplicates, and low-intent noise are treated differently.

Can this start with one demand path first?

Yes. Most dealer groups should start with the highest-value path, such as missed calls, after-hours demand, campaign calls, or managed messages, then expand once the workflow is trusted.

Next step

Map Squawker to your dealer workflow.

Bring your channels, CRM or DMS setup, routing rules, and follow-up process. We can show where Squawker should run the workflow and where it should feed an existing system.