We created Squawker for the demand businesses could see, but not always capture.

Nick has spent more than 15 years in automotive digital marketing, website technology, product strategy, and lead-management workflows for OEMs, dealer groups, and international dealer networks. Squawker was created from a gap he has seen at scale: dealers generate high-intent phone demand every day, but calls are still often harder to qualify, attribute, and follow up than form leads.

Automotive is personal for Nick, too. He grew up around dealerships: his father was a dealership manager, and his mother worked in dealerships before moving into Mercedes-Benz. The pace, pressure, and reality of showroom operations have been familiar to him since childhood.

That experience shapes how Squawker thinks about the handoff between website, mobile, CRM, showroom, and follow-up.

Gordon brings decades of technology leadership, board governance, corporate development, and M&A experience to Squawker. His background includes ARI Network Services and LeadVenture, giving him first-hand context in dealer technology, digital storefronts, e-commerce, catalog, lead generation, and network-scale distribution across U.S. dealer verticals.

He has also supported the growth of automotive digital marketing businesses internationally, including chairing Geronimo Web during its expansion. At Squawker, Gordon helps shape governance, strategic partnerships, corporate development, and the U.S. go-to-market path.

That experience shapes how Squawker thinks about network-scale rollout, governance, partnerships, and U.S. distribution.