Missed calls after launch
The agency can build the site and drive demand, but client teams can still miss calls and messages once the campaign is live.
White-label for digital agencies
Sell an AI sales agent under your agency brand.
Squawker lets agencies offer website clients an agency-branded AI sales agent that answers calls, messages, and chats, qualifies demand, and turns conversations into client-ready records without your team building voice, CRM, messaging, attribution, or knowledge infrastructure from scratch.
Squawker answers every call. Every lead qualified.
Agency problem
Your clients want more than traffic. They want every inquiry handled.
Agencies can drive traffic and build websites, but clients still miss calls, let forms sit, lose message threads, and blame marketing when demand is not followed up.
Slow client follow-up
Forms, voicemails, and message threads can sit too long, making good marketing look weaker than it is.
Lead quality questions
Clients ask whether spend created real opportunities, while agencies need cleaner context than raw calls, clicks, or form fills.
Limited recurring product expansion
Many agencies need a credible managed product to add to website, SEO, PPC, local service, dealer, franchise, and showroom accounts.
The agency upsell
Turn every website client into an AI sales agent opportunity.
Package an AI sales agent as a managed add-on for the clients already buying websites, SEO, PPC, local marketing, dealer marketing, franchise marketing, or showroom campaigns.
AI receptionist
Offer clients an agency-branded Polly that answers inbound calls and captures what the customer needs.
Message and chat capture
Keep SMS, WhatsApp, and chat demand in the same managed follow-up path instead of disconnected inboxes.
Qualified records
Turn useful conversations into client-ready records with summary, intent, contact details, and next action.
Client reporting
Give account managers a clearer way to show what demand arrived and what still needs follow-up.
What the client gets
Clients get a practical front door for calls, messages, and chats.
The client does not need to understand the platform architecture. They need every useful inquiry captured, qualified, and handed to the right person.
- 01
Polly answers
Calls, messages, and chats receive a consistent agency-branded response before the moment goes cold.
- 02
Polly qualifies
The conversation captures intent, contact details, business context, urgency, and the next useful question.
- 03
Squawker creates the record
The client gets a qualified record with summary, channel, source context, owner path, and next action.
- 04
The client follows up
The client team receives the work inside the branded workspace or in their existing CRM path after setup.
What the agency gets
Agencies get a branded product without owning the platform build.
The agency can sell the customer-facing product, manage the client relationship, and keep account context visible without funding a separate voice, CRM, messaging, attribution, and knowledge platform.
Recurring upsell potential
Package an AI sales agent as a managed add-on for clients that already trust your agency with their website and marketing.
Stronger retention story
Move the client relationship beyond traffic and pages by helping clients handle demand after it arrives.
Client reporting
Show generated records, source context, exclusions, and follow-up status in a way account managers can explain.
Support visibility
Keep rollout and support context visible without asking the agency to maintain a separate product fork.
Faster first launch
Start with one client path, tune the setup, and use the same product structure for the next client.
Branding and client setup
True white-label control, not a branded Squawker reskin.
Agencies can own the customer-facing interface, domain, colors, typography, copy, and setup language. Once deployed, the experience can present as your agency product with no Squawker branding in front of the client.
For larger programs, dedicated hosting and separate database options can be scoped around supported Vercel and Supabase regions where isolation, procurement, or data-residency requirements matter.
Agency brand system
voice.youragency.com
Typography
Aa
Agency headline style
Labels, tone, density, and UI copy
Color palette
Agency or client colors applied across the workspace
Domain
Agency domain or product subdomain
Hosting
Dedicated hosting options where required
Database
Separate database options for stronger isolation
Brand-only interface
Use your agency logo, product name, customer-facing copy, and navigation language. Squawker branding does not appear in the deployed client experience.
Color system
Apply agency or client color palettes so the workspace feels like part of your own managed offer.
Typography and style
Tune fonts, UI density, labels, and tone so the product matches your agency look rather than a generic template.
Agency domain
Run the client-facing experience on your agency domain or product subdomain.
Dedicated hosting options
Separate hosting can be scoped when procurement, isolation, or regional requirements matter.
Separate database options
Dedicated database setups and supported regional placement can be discussed for programs with stronger isolation or data-residency needs.
Operating models
Offer the workflow your client actually needs.
Some clients want the agency-branded workspace included. Others want qualified context routed into the workflow they already use.
Workspace under your brand
Agency-branded CRM mode
Clients use the branded workspace for prospects, leads, messages, tasks, handoffs, owners, and timelines.
- Your domain and brand
- Client records and tasks
- Messages and calls on one timeline
Feed client systems
Agency-branded lead generator mode
Polly qualifies demand and routes client-ready context into the client CRM or workflow after setup.
- Branded AI sales agent
- Qualified context package
- Useful when clients keep current systems
Product evidence
Real product depth your agency can take to market.
The white-label offer is not a thin wrapper. Agencies can package the same call handling, messaging, CRM, attribution, and follow-up depth clients need after launch.
Partner pricing
Private reseller terms for white-label agencies.
White-label pricing is handled through a walkthrough, not published on the website. Agencies receive discounted partner terms based on client volume, rollout scope, and support model.
Available on request
We review your first client profile, expected rollout volume, support responsibilities, and branding requirements before quoting partner terms. That keeps your agency free to package Squawker under your own commercial model.
Discounted partner rateReseller-friendly termsVolume-sensitive pricingPrivate commercial model
Discuss agency white-label setupFAQ
Questions agencies ask before white-labeling.
Next step
Add an agency-branded AI sales agent to the clients you already serve.
Can this run under our agency brand and domain?
Yes. The client-facing experience can use your agency domain or product subdomain, logo, colors, customer-facing copy, and branded onboarding language.
Can each client have different business rules?
Yes. Each client can have its own knowledge, routing rules, locations, qualification logic, handoff settings, and CRM or export path.
Can clients keep their own CRM?
Yes. Clients can use an agency-branded Squawker workspace, or Polly can route qualified context into the client CRM or workflow after setup.
Who hosts and maintains the platform?
Squawker remains the SaaS host and platform maintainer while the agency owns the customer-facing brand, packaging, and client relationship.
How fast can an agency launch a first client?
A first launch should start with one clear client path, such as inbound calls, managed messages, or website chat, then expand after the setup is trusted.
Is this different from the marketing agencies page?
Yes. The marketing agencies page is about attribution proof. This page is about white-labeling an AI sales agent so agencies can sell it under their own brand.